SHELL RIMULA
EDDIE HIGHWAY
Eddie Highway
Roads in Brazil are known as some of the most dangerous in the world. To prevent accidents and protect truck drivers, we created Eddie Highway. A bobblehead that traveled in several trucks and its sensors identified tones of potholes and mapped the hazards of the road. So, as Shell Rimula concept says, facing distances is easier when you have someone you can count on, like Eddie Highway.
FABER-CASTELL
THE MOST CREATIVE PENCIL IN THE WORLD
The Most Creative Pencil in the World
To launch the Faber-Castell new tagline “we unleash creative potential”, we started with a powerful but very simple statement. Every idea starts with a pencil. And to show it to our audience we started with a commercial, but we needed to go further. We invited artists, architects, designers, cartoonists, stylists, and ordinary people, to participate in a creative chain. The same pencil went from hand to hand, showing that didn’t matter what kind of idea was, but all of them had the same beginning. The pencil.
NEON BANK
LAUNCHING CAMPAIGN
NEON BANK
Neon is a digital bank made for Brazilians who are in the battle of everyday life. We created a campaign that portrayed the difficulties these people go through, but like all Brazilians, they manage to face challenges and embrace opportunities with a smile on their faces.
-Ramos9302.jpg)
%20Ramos0465_V5.jpg)
GSK - GlaxoSmithKline
THE OVERPROTECTIVE STORE
The Overprotective Store
To warn parents about the risks of meningococcal meningitis and spread the importance of the vaccine in preventing the disease, we decided to innovate: We created a store full of controversial products that take protection to the extreme.
HEINZ UK
HEINZ BEANZ BURGERZ
Heinz Beanz Burgerz
Heinz is an icon around the world, bean is an icon in UK. What if we create an “iconic” campaign to launch a brand-new icon from Heinz, that doesn’t matter the question we’ve just one answer? Introducing Heinz Beanz Burgerz.
We started with a teaser campaign where icons invaded the streets of UK
After that, we launched the campaign on digital and video on demand (TV)
And to make people to try it, just look at the sky and get discounts when the Heinz Beanz Burgerz hour arrived
Heinz Beanz Burgerz. Beanz Meanz More
SHELL RIMULA
THE TALE OF APHRODITE
The Tale of Aphrodite
For me, this was a life changing campaign. Mine and Aphrodite’s life. In a country as sexist as Brazil, the courage of Shell + Wunderman to tell a story, in a very sensitive way, of a Trans Truck Driver was outstanding. Take a look, I know that you will enjoy it.
BURGER KING
THE R$16,90 BILL
The R$ 16,90 bill
The Brazilian Central Bank released the R$ 200 bill, the most valuable one in history. It’s not a good time to do that as the Brazilians are struggling to earn money during the 2020 crisis.
Therefore, Burger King released a bill that will heat up the economy. In fact, it will heat up on Burger King’s grills.
SHELL HELIX
CAR LOVERS
Car Lovers
I’m pretty sure that you know drivers who take care of every single detail in their car, but they usually forget something as important as the oil change. At the very least, I know five of those guys. Facing this consumer truth in an unprecedented way, we've created this fun campaign for Shell Helix. Check it out.
EINSTEIN BLOOD BANK
BLOOD FOR SALE
Blood for Sale
Brazil's blood banks suffer from a lack of donors. To communicate this critical situation, we created a stunt that placed blood bags "for sale" at convenience stores at several gas stations in São Paulo. The activation showcased that for those who need a donation, it would be perfect for getting blood that easy. The campaign went viral and had enough donations to save more than 4,000 lives.
SHELL ADVANCE
SHELL ADVANCE CERTIFICATE
Shell Advance Certificate
We’ve discovered that motorcycle owners have the peculiar habit of giving nicknames to their vehicles. That's why we created the Shell Advance Certificate. A notary team worked on Shell's social media and allowed each rider to register a nickname as the official name of his motorcycle. For a week, those who commented on the post received a personalized certificate to save, print and share with their friends.
SHELL RIMULA
LINKED STORIES
Linked Stories
This campaign was crafted by thousands of hands: ours and of the truck drivers themselves. Next to important dates, social media posts were released to encourage truck drivers to tell their stories. The best comments served as inspiration for Shell Rimula's campaigns.
The best stories became posters and OOH.
Shell's global team used this campaign to conduct a new photo essay for Shell Rimula. I was in charge of this work, held in Rio de Janeiro and clicked by the British photographer Sam Barker.
SHELL HELIX
UNLIMITED PARTNERSHIP
Unlimited Partnership
There are many ways to reward your car for everything it has already done for you. One way is taking care of him with the best products. The other is taking the car to live an emotion that it has never felt. That's what we did in this Shell Helix campaign, with spots full of adrenaline and extreme real-life experiences.
JAMUTE SOUND DESIGN
IMAGINE CAMPAIGN
Imagine
A sound design company is responsible for materializing images through sounds. And that's what we did. In this campaign, we transformed all-type pieces into ads and posters that generated impressive sounds and images.
DIA'S STAIN REMOVER
JACKHAMMER
Jackhammer
A jackhammer routine is hard, right? But is even worse the life of the one that washes his clothes. It’s crazy. Trust me. Take a look.
CIELO
THE FANTASTIC ENTREPRENEURS
The Fantastic Entrepreneurs
To create a buzz about Cielo, we decided to find entrepreneurs who are experts in their business. But we did more, we’ve found out the most fantastic entrepreneurs ever. In fact, everything in this campaign was amazing: we achieved more than 60 million views and a 92% increase on Google search for Cielo.
DA VILA BOOKSTORE
STORIES TOGETHER
Stories Toguether
To advertise the Classic Boxes of Da Vila’s bookstore, we decided to mix the universes of the books and create astonishing and curious visuals. The campaign was select among Luerzers Archive 200 best illustrations.
HYUNDAI
WORLD CUP CAMPAIGN - HEXAGARANTIA
Hexagarantia
The World Cup in Brazil brought many opportunities for brands, but also brought a great challenge: how to stand out in a scenario where all the conversation was about the same subject? Our answer was simple: we created a service. As we were in the cheering for the sixth championship of the Brazilian team, we increased the warranty from 5 years to 6 years - one more reason for consumers to cheer for Brazil and to purchase a Hyundai.
PENALTY SOCCER BOOTS
THE DREAM
The Dream
All over the world, children are dreaming of being astronauts or superheroes. And in Brazil, things are a little bit different. In the soccer country, those dreams are always nothing compared to the main one: to be a soccer player.
